New feature alert!
You can now send photos and videos that disappear after they’ve been opened via View Once on WhatsApp, giving you more control over your chats privacy! pic.twitter.com/Ig5BWbX1Ow
— WhatsApp (@WhatsApp) August 3, 2021
The company notes that the new feature could be helpful for an array of needs that definitely aren’t sending nudes, like sharing a photo of some clothes you tried on or giving someone your wifi password. In the fine print, the company would like to remind you that just because the photos or video will vanish, that doesn’t prevent someone from taking a screenshot (and you won’t know if they do).
Facebook says the new feature is a step to give users “even more control over their privacy,” a song it’s been singing since Mark Zuckerberg first declared a new “privacy-focused vision” for the company back in 2019. Facebook has made a few gestures toward letting people wrest control of their online privacy since then, streamlining audience controls on its core app and enabling disappearing messages in WhatsApp.
The company has also been talking a big game about bringing end-to-end encryption to its full stable of messaging services, which it plans to make interoperable in the future. WhatsApp enabled end-to-end encryption by default back in 2016, but for Messenger and Instagram, the hallmark privacy measure could still be years out.